Cool TV Facts

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by Brandon C. July 17, 2008 05:30 PM

Categories: News, Rumors and Gossip Television

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Doing some research I found some very interesting TV facts.

Check some of this information out.

Year	Total U.S. Households (000)	TV Households (000)	% HH With TV
1950	43,000	3,880	9.0
1955	47,620	30,700	64.5
1960	52,500	45,750	87.1
1965	56,900	52,700	92.6
1970	61,410	58,500	95.3
1975	70,520	68,500	97.1
1980	77,900	76,300	97.9
1985	86,530	84,900	98.1
1990	93,760	92,100	98.2

1995	97,060	95,400	98.3
1996	97,540	95,900	98.3
1997	98,610	97,000	98.4
1998	99,680	98,000	98.3
1999	101,240	99,400	98.2
2000	102,680	100,800	98.2
2001	104,080	102,200	98.2
2002	107,400	105,500	98.2
2003	108,620	106,700	98.2
2004	110,420	108,400	98.2
2005	111,630	109,600	98.2
2006	112,260	110,200	98.2
2007	113,410	111,400	98.2
2008	114,890	112,800	98.2
Nielsen Media Research-NTI, Sept. each year

TV Basics: Multi-Set & VCR Households
TV households with two or more sets accounted for only 1% of the total in 1950. It grew to 50.1% by 1980, and now accounts for 82.5%. VCR penetration grew from 1.1% in 1980 to 68.6% in 1990. Penetration is beginning to drop off from 88.6% in 2006 to 78.7% in 2008.

	MULTI-SET		VCR
Year	(000)	% TVHH	(000)	% TVHH
1950	40	1.0	—	—
1955	875	2.9	—	—
1960	5,500	12.0	—	—
1965	10,225	19.4	—	—
1970	18,840	32.2	—	—
1975	28,360	41.4	—	—
1980	38,260	50.1	840	1.1
1985	48,220	56.8	17,740	20.9
1990	60,140	65.3	63,180	68.6

1995	67,639	70.9	77,270	81.0
1996	69,720	72.2	78,830	82.2
1997	71,780	74.0	81,670	84.2
1998	72,420	73.9	82,910	84.6
1999	73,850	74.3	84,140	84.6
2000	76,200	75.6	85,810	85.1
2001	76,750	75.1	88,120	86.2
2002	78,400	74.3	96,190	91.2
2003	80,290	75.2	97,630	91.5
2004	82,830	76.4	98,400	90.8
2005	86,620	79.0	98,860	90.2
2006	89,470	81.1	97,690	88.6
2007	91,900	82.5	95,210	85.5
2008	93,010	82.5	88,760	78.7

Source: Nielsen Media Research-NTI, Jan. each year

Personal Computers
In 1985, PCs were in only 14% of households. By 1991, one-quarter of homes had a PC, and in 2006 penetration hit 78%.

Year	Unit Sales (000)	% HH Penetration
1980	500	0.0
1985	3,200	14.0
1990	4,000	22.0
1991	3,900	25.0
1992	4,875	27.0
1993	5,850	30.0
1994	6,725	33.0
1995	8,400	36.0
1996	9,400	40.0
1997	11,000	41.0
1998	12,800	48.0
1999	14,900	54.0
2000	16,400	58.0
2001	14,400	59.0
2002	15,100	61.0
2003	18,120	64.0
2004	20,000	68.0
2005	22,400	73.0
2006*	24,416	78.0
2007**	27,346	NA

* Estimate
** Projection

Personal Computer total includes notebooks and desktops sold through consumer channels.

Source: Consumer Electronics Association/eBrain Market Research

Digital Video Recorders (DVRs)
DVR sales are expected to reach $16.8 billion in 2008. Nielsen began reporting DVR Universe Estimates in May 2007; as of February 2008 DVR penetration stands at 21.4%. Prior to releasing DVR Universe Estimates, Nielsen had been reporting DVR counts in its National People Meter sample homes. In December of 2005, DVR penetration in NPM sample homes was less than 1 percent; one year later, DVR penetration in NPM sample homes reached 11.4%.

	Year	Unit Sales (000)
	1999	100
	2000	249
	2001	336
	2002	170
	2003	3,255
	2004	3,345
	2005	3,174
	2006	4,980
	2007e	8,912
	2008p	16,796

Source: Consumer Electronics Association U.S. Sales and Forecasts July 2007/eBrain Market Research

National DVR Universe Estimates (%)
	May-07	17.2
	Jul-07	18.7
	Sep-07	18.6
	Nov-07	19.7
	Feb-08	21.4

Source: Nielsen Media Research, Media-Related Universe Estimates.

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