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Slingbox Not Looking to Slip In Ads

Yesterday we discussed in detail a Sling Media's patent submission [link] which implied they would have the ability to transmit ads to you over your SlingPlayer. You can read more about it here.

Since then we've had the opportunity to catch up with Dave Zatz of Sling Media to help shed a little light on this patent and their intentions.

Although the complete business model has not been revealed, Dave did confirm one thing we were suspecting, given the controversy of how such technology could be used.

"[Sling Media has] no intention of modifying the source placeshifting stream," according to Dave. "Sling's goal is to enhance and compliment content rather than negatively impacting your viewing".

Simply put, this means that Sling Media isn't looking to utilize technology that replaces, overlays your video, or shows you anything other than what you want to watch from your original source. So you don't have to worry about receiving anything in your placeshifted video other than what you're actually receiving at home.

On behalf of everyone here, let's thank Dave for clearing that up. I, for one, am glad I won't be seeing ads for an alarm system when I'm watching my security cameras... like the "dude" saying, 'Hey, this is a private residence man!"

Brandon C. - Lead Moderator
SlingCommunity.com

Read More In: SlingCommunity Lounge News, Rumors and Gossip General Sling Related Discussion

Discussion:    Add a Comment | Comments 1-5 of 5 | Latest Comment

November 5, 2007 8:54 PM

OUTSTANDING!!!

Thanks Brandon for your efforts on getting this cleared up. Nice work.

And thanks to Dave Zatz and the SlingMedia team for clearing this issue up and taking users interests into consideration. Nice to have that...

Slinging with a Slingbox Pro, a Slingbox Solo and a Slingbox Classic. 3 Replay TV units, a Roku HD1000 Photobridge and a Roku M2000 Soundbridge, an AppleTV, a Vudu, and digital cable. www.na9d.net

November 6, 2007 6:35 AM

Well, he said "has no intention of modifying...", not "will not modify", which is obviously different... . With all the respect, I am afraid that the issue is not cleared up (on longer term, of course)!

Good luck to all of you!

Slinging from Romania and watching in Canada

November 8, 2007 9:27 PM

If they want to run Slingbox off the tracks then loading us up with Ad's would be the way to do it. I can't think of a better way to promote the sale of Sony or Hava products, if that's what they decide to do.

Canada Bob. 

April 8, 2008 1:06 PM

In addition to the ambiguity of "Has no intention of...", there's the added question of what "enhance and compliment [sic]" means. As an example, Comcast thinks it's "enhancing and complementing" my experience when they throw ads for shows at the bottom of my channel menu. They also think they are "enhancing and complementing" the On-demand menu by putting an obnoxious (and loud!) stream of video in the upper right-hand corner telling me about their new pay-per-view features.

My point is, just because SlingMedia finds a pollyanna to buy into the idea that they'll be adding features, it seems unlikely that it will wind up being something I want. Don't get me wrong - I love my SlingBox - but frankly, I want my ongoing relationship with Sling to be limited to software updates. If I want more new features, I'll gladly pay for them after evaluating them.

April 8, 2008 1:29 PM

The purpose is for the clip and stream functionality. Clip and Stream segments from the Sling user portal will be add supported. So ads will be slipped into these streams. However, streams from your Slingbox to SlingPlayer will not be messed with.

That's really want this is...

Slinging with a Slingbox Pro, a Slingbox Solo and a Slingbox Classic. 3 Replay TV units, a Roku HD1000 Photobridge and a Roku M2000 Soundbridge, an AppleTV, a Vudu, and digital cable. www.na9d.net

Discussion:    Add a Comment | Back to Top | Comments 1-5 of 5 | Latest Comment

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