June 15, 2007 9:31 AM
Dear Mr. Selig:
I am a Slingbox owner and a sports fan. I thought I would give you a little insight into the facts about Slingbox ownership. Maybe it will help you in your discussions with the lawyers and your subordinates who feel they have the most to lose if the Slingbox and other such devices do in fact encroach on Major League Baseball's rights.
My Slingbox quite simply is connected to a tuner in my home and allows me to watch that tuner's output on a computer wherever I am. Most of the time, that is at my laptop on the kitchen table. But if I am on the road, I watch from my hotel room. I suppose I should repeat the technical protections built into the Slingbox here, although I'm sure you've heard them a thousand times. I cannot watch any program via Slingbox that I cannot watch at home. I must use my secret ID and password to connect to my Slingbox. The unit will only communicate with one user at a time. That would be me or my wife. If someone else somehow came up with my ID and password, I would know about it and would immediately change my password. On my command, my Slingbox makes an electronic copy of small segments of the program I select, encrypts them, and delivers them to my computer. That's it. I hate most of the analogies used in these discussions, but it is almost like someone at my home videotapes a program and delivers it to my hotel room 15 to 30 seconds later.
In the real world, the two most common things for me to watch while I'm on the road are local news programs and local sporting events. I live in Des Moines. I am an Iowan. I couldn't care less about what the city council in Detroit is fighting about. And more importantly from your perspective, I couldn't care less about which Detroit grocery stores or car dealers have the best deals this week. Sporting events are similar. If an Iowa game is being broadcast in Detroit, I won't bother with the Slingbox. I'll just watch on a TV and put up with the local commercials that don't apply to me. But if an Iowa game is on, I'll watch it via Slingbox. The advertisers on the Des Moines station will be reaching their target audience -- a resident of Des Moines.
I am a DirecTV subscriber. I realize that different rules apply because of my agreement with DirecTV, but to me, the rules don't make a lot of sense. No matter where I happen to be, I am still a resident of Iowa. The game I want to watch might be blacked out in Detroit in order to increase viewership of the Detroit game in Detroit, but in my case, this is done at the expense of decreasing Iowa viewership. As a matter of fact, chances are that I will watch no game if I cannot watch the one I want. It might make more sense for sports broadcasters to have me sign an agreement that I would watch no game that is unavailable in my home viewing area no matter where I happen to be.
Now for your real world. If Major League Baseball takes on Slingbox, either on its own or as a front for all professional sports, it will lose. Personally, I think it would lose a lawsuit vis-a-vis Betamax. You may think it could win as the music industry did with Napster, although sharing is not an issue with the Slingbox. Regardless, MLB would lose millions in the effort. It would erode fan support because fans would see a lawsuit as further evidence that baseball owners are more interested in the almighty dollar than the sport and its fans. You would be much better off to embrace the technology that Slingbox represents. Amend your agreements with local and national outlets. Promote the fact that travelers will be increasing the viewership of the programs directed at them. Work with Slingmedia to perfect the protections built in to their device. Keep your overall objectives in mind and make your fans happy.
Very truly yours, Matt knows my name
The older I get, the better I was.